Perception and Attitude Regarding Quick Commerce Among Students in India

Perception and Attitude Regarding Quick Commerce Among Students in India

Aditya Pandey, Shakeel Ahmed Mandal, Chandan Mishra

MBA, Lovely Professional University

A B S T R A C T

Quick commerce, the ultra-fast delivery of goods within a short span of time, has rapidly gained popularity in India, especially among the tech-savvy younger generation. This research paper explores the perception and attitude of Indian students towards quick commerce, focusing on various demographic factors such as age, gender, education level, and income that influence their adoption and behavior. The study delves into how these factors shape students' preferences for quick commerce platforms and how their trust in these services impacts their willingness to engage with them.

In addition to demographic considerations, this research examines students' perceptions of convenience, reliability, and quality of service, as well as potential trust issues arising from privacy concerns, product authenticity, and delivery efficiency. Furthermore, the study investigates buying behavior patterns, particularly the frequency of use, types of purchases, and loyalty to specific platforms. The role of promotional offers, ease of access, and user interface in influencing consumer decisions is also evaluated.

Keywords:

Quick commerce, ultra-fast delivery, e-commerce, Indian students, perception and attitude, demographic factors, age, gender, education level, income, adoption behavior, trust in e-commerce, convenience, reliability, quality of service, privacy concerns, product authenticity, delivery efficiency, buying behavior patterns, frequency of use, types of purchases, consumer loyalty, promotional offers, user interface, access to services