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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:10.55041/IJSREM44558

Personalized Marketing through AI: Exploring Consumer Preferences and Purchase Behaviour

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10.55041/IJSREM44558

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License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Dr. Rajesh Gupta

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Digvijay Singh Rautela

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Abstract

This research explores how Artificial Intelligence (AI) is revolutionizing personalized marketing by influencing consumer preferences and purchase behaviour. With tools like machine learning, natural language processing, and predictive analytics, businesses are shifting from traditional marketing to tailored strategies that enhance consumer interaction and loyalty. This study examines the effectiveness, perception, challenges, and future scope of AI-driven personalization through surveys and qualitative analysis. It aims to highlight both the opportunities and ethical challenges posed by such technologies in shaping consumer engagement.

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Dr. Rajesh Gupta, Digvijay Singh Rautela, "Personalized Marketing through AI: Exploring Consumer Preferences and Purchase Behaviour," International Journal of Scientific Research in Engineering and Management, Apr 2025. https://doi.org/10.55041/IJSREM44558

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4/14/2025

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