PLACEMAKING IN DIGITAL ERA

The widespread use of modern technology has transformed the way people interact with their local communities and surroundings, often leading to a detachment from physical places and communities. As a result, there is a risk of losing a sense of belonging and identity, and this can have long-term implications for the unification of values. Therefore, it is essential to involve local communities in identifying and preserving their historical heritage and community values, which can promote local tourism and attract people to specific places. Digital placemaking is a promising approach to achieve this, as it involves the use of GIS-based platforms and other digital tools to blend the physical and digital environments and involve local communities. However, the implementation of digital placemaking strategies must consider the unique local circumstances of each community to be successful. This article examines the key characteristics and configurations of digital placemaking tools in three historical districts of Taipei, Riga, and Kaunas. The aim is to test the effectiveness of digital placemaking in engaging and empowering local communities to preserve and promote their heritage and values. By doing so, the article aims to demonstrate the potential of digital placemaking in preserving local identity and promoting tourism. In summary, the article emphasizes the importance of preserving historical heritage and community values, especially in the context of the increasing use of modern technology. It highlights digital placemaking as a potential solution to this issue and underscores the need for customized approaches that consider the unique characteristics of each community.