Predicting the Revenue of Zomato Using Least Squares Regression Based on Marketing Expenditure

This paper applied an OLS regression model to forecast Zomato's FY2025 revenue using historical fiscal data and projected marketing spend. The model's high R² indicates strong explanatory power within the sample; the point forecast under a ₹1972 crore marketing budget is approximately ₹16,235.96 crore.

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