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Stream/Area:
-
Subject:
-
Paper ID:
10.55041/IJSREM23354
Volume:
7 |
6 |
Jun 2023
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
This project aims to develop a deep learning model to predict the success of bank marketing campaigns.The data used in this project consists of various demographic, economic, and social factors of customers, as well as the outcomes of previous marketing campaigns. The model will be trained on a large dataset using various deep learning techniques such Stochastic gradient descent and neural network perceptron, to identify patterns and correlations that can help predict the success of future marketing campaigns. The effectiveness of marketing campaigns is crucial for banks to acquire and retain customers. The objective is to leverage the power of deep neural networks in analyzing large-scale customer data and identifying patterns that influence the outcome of marketing efforts.
KEYWORDS
Publication Date
12/5/2023
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
Funding Information
No funding information available for this research.
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