Predicting The Success of Bank Marketing Using Deep Learning

Predicting The Success of Bank Marketing Using Deep Learning

B. Ram Prasad , B. Sharath Chandra, B. Shivani, B . T a r u n, D r . S . S a t y a n a r a y a n a

School  of  Engineering,  Malla  Reddy  University,  Secunderabad  –  500010,  Telangana,India;

Abstract

This project aims to develop a deep learning model to predict the success of bank marketing campaigns.The data used in this project consists of various demographic, economic, and social factors of customers, as well as the outcomes of previous marketing campaigns. The model will be trained on a large dataset using various deep learning techniques such Stochastic gradient descent and neural network perceptron, to identify patterns and correlations that can help predict the success of future marketing campaigns. The effectiveness of marketing campaigns is crucial for banks to acquire and retain customers. The objective is to leverage the power of deep neural networks in analyzing large-scale customer data and identifying patterns that influence the outcome of marketing efforts.