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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM50400

Price Sensitivity and Consumer Behavior: A Study of Flash Sales on Amazon and Flipkart

Stream/Area:

-

Subject:

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Paper ID:

IJSREM50400

Volume:

9 |

6 |

Jun 2025

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/ijsrem50400

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Ansh Seth

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Abstract

Flash sales have emerged as a pivotal promotional strategy in the Indian e-commerce market. This research paper investigates the impact of price sensitivity on consumer behavior during flash sales on Amazon and Flipkart. Using quantitative data collected from both platforms across smartphones, fashion, and appliances, this study analyzes how discount percentages, product ratings, reviews, and seller types influence purchasing decisions. The findings reveal that while price is a significant factor, consumers also consider seller credibility and product ratings, indicating a multi-dimensional decision-making process. The study provides strategic insights for marketers aiming to optimize flash sale performance.

KEYWORDS

Price Sensitivity Consumer Behavior Flash Sales E-commerce Amazon Flipkart Online Shopping

Cite This Article

Ansh Seth, "Price Sensitivity and Consumer Behavior: A Study of Flash Sales on Amazon and Flipkart," International Journal of Scientific Research in Engineering and Management, vol. 9, no. 6, Jun 2025. https://doi.org/10.55041/ijsrem50400

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Publication Date

6/13/2025

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Review Rounds: 2

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The authors declare no conflict of interest related to this research work.

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