Profiling Ayurvedic Health Tourists: Perceptions and Growth Potential in Tamil Nadu

Health tourism or medical tourism is a booming niche tourism market in the tourism industry. The main reason for the increasing trend is the highest cost treatment, long waiting time less insurance coverage in developed countries. And the attitude of people to spend holidays in quality manner with aim improving health to profile the domestic tourists visiting Coimbatore for Ayurveda treatment. To identify various destinations attributes attracting health tourism in Coimbatore. Good rich and Goodrich 2017 defined medical tourism at the best attempt on the part of tourists by deliberately promoting its healthcare services and facilities in addition to its regular tourist’s amenities. The high cost of treatment, long waiting time less insurance coverage in developed countries and the altitude of the people to spent holidays in the quality manner with the aim of improving health is the main reason for the increasing trend in medical tourism.