RADIO AS A PROMOTIONAL TOOL

The goal of this study was to look at the content of radio station websites to see how they use the Internet to promote themselves. The study looks into the promotional methods used by a national sample of stations, the sorts of content supplied on the stations’ websites, and the interactive capabilities and accessibility of the stations’ websites. Because of the quick changes in Internet distribution, use, and technology, the researchers see the findings as a piece of history, with no data that is now relevant, but all data that is relevant to the conversation and discussions about the Internet. The current study provides insight into radio stations’ use of the Internet at the dawn of the twenty-first century.