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Stream/Area:
-
Subject:
-
Paper ID:
10.55041/IJSREM14251
Volume:
6 |
6 |
Jun 2022
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
During the last few years, customers are putting lot of emphasis on the green concepts of the physical environment of the food service sector. Green servicescapes, in terms of water efficiency, energy efficiency, internal environmental quality etc. have shown the capability of attracting customers towards it. It has a tremendous role in impressing the various customers. Keeping it in mind, this paper aims to determine the effectiveness of green servicescapes in terms of the ranking/rating given by the customers. It also discussed the factors of energy efficient servicescapes which play a great role in attracting customers. It has studied the impact of servicescapes on the consumer behaviour for determining specific influence of the various factors constituting servicescapes.
KEYWORDS
Publication Date
6/16/2022
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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