Research Methodology: Introductory Issues
Eddison Cardozo1, Ajay Ashok Madhavi2, Babita Sonawane3
1 Assistant Professor, Department of Master of Management Studies, Alamuri Ratnamala Institute of Engineering and Technology
2 Post Graduate Scholar, Department of Master of Management Studies, Alamuri Ratnamala Institute of Engineering and Technology
3 Graduate Scholar, Department of Bachelor of Management Studies, Reena Mehta College
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Abstract - As we know, research is about seeing what everyone has seen and thinking about what no one else has thought about. So, research has a very deep meaning. Studies show what an ordinary person can show and see. It is to ponder about things that no one else has ever thought of. Research is very significant. Here, in the study of research methodology, an introductory issue of the study is evaluated. Methodology, purpose of research, type of research, research approach, significance of research, research method vs methodology, the difference between methods and techniques, research and scientific methods, standards of good research, problems encountered by Indian researchers, market research and their characteristics. Research is significant in solving several operational and development problems in business and industry. It surveys about business research and market research also, along with motivational exploration. The study also measures various methodologies that can achieve beneficial results. Market research is a study of the structure and growth of the market aimed at solving the bordering on efficient policies for acquisition, production and sales. Operation probe is the process of feeding a reference to the demands of a scientific, logical and orderly system, it also highlights about the key factors to business glitches, and the cost of minimizing or maximizing revenue, or what can be named as difficulty optimization. So, specifically, it is intended for researchers to get to know better about their research process and research methodology as how to approach research activities.
Key Words: Research Approaches, Research Process, Research Methodology, Good Research, Marketing Research
