Research on Failed Marketing Strategies

Picking few famous dominant brands in India and seeing their customer centric approach to the strategy leading to failed customer phycological approach towards the campaign. A study to understand the different aspects of customer centric brands like Dove, and Burger King with their new approach of marketing with keeping up with the trends. Each brand has its own perspective and approach to their customers and targeted market. The approach in the research paper is to understand why multi-national companies are going wrong with their marketing strategies. It’s such that the marketing strategies of one or two ad or campaigns has led to a loss or a drastic fall in the sales of the company due to the effect of the idea or approach of the campaigns. Such failed marketing strategies cause a huge loss for the company specially when they are into introducing a product line extension of the brand. Analysis of such strategies and putting in a prospective from point of view of consumer and retailors it’s very important to understand the phycological approach to why the consumers didn’t go ahead and pick their products which they have been consuming for a long time. Some cases such that “Brand Loyal” customers have also not reached out to picking the brand as they campaign as adversely affected them too leading to the loss of the brand which always has brand loyal customers irrespective of the situations. The analysis and solutions to each of the picked marketing strategies in mentioned in depth in the research paper. Keeping in mind the best and the most famous and successful brands as examples and picking their strategies to understand the change in the approach to why pick the concept for promotion is elaborated in the paper. The research paper also includes primary research with a sample size of 290 responses to understand the customer buying behaviour towards the marketing campaign which according to the customers have no worked out well and has back fired resulting in the loss of the company. The results of the questionnaire is analysed with Chi test and pie charts of the responses. From the analysis we can conclude that there is a direct effect of ads and campaign which are based on a sensitive topic resulting in the affecting the buying behaviour of the customers which results in loss of the company’s launch for the campaign. This also helps the brands to understand the clear STP of the product they are planning to launch and pick their subject of ads and campaigns wisely in order to at least retain their loyal customers and work towards getting new customers wisely from the ads and campaigns.