REVERSE LOGISTICS CHALLENGES IN EXPORT-ORIENTED MSMEs: EVIDENCE FROM COIMBATORE CITY

Reverse logistics has become increasingly important in international trade, especially with the rise in product returns and growing customer expectations. For MSME exporters, managing reverse logistics is often difficult due to limited resources and infrastructure. This study focuses on understanding the challenges faced by MSME exporters in Coimbatore city while handling reverse logistics activities. The research is based on primary data collected from 50 respondents through a structured questionnaire. The study uses simple analytical tools such as percentage analysis, chi-square, ANOVA, regression, and ranking techniques. The findings reveal that high transportation costs, complex customs procedures, and lack of proper infrastructure are the major challenges. The study concludes that improving logistics systems, increasing awareness, and strengthening policy support can help MSMEs manage reverse logistics more effectively.