REVIEW PAPER- STUDY ON MARKETING STRATEGY OF COCA COLA

REVIEW PAPER- STUDY ON MARKETING STRATEGY OF COCA COLA

First Author: Mrs. ZEESHAN SHAIKH , PG Student, ARMIET, Mumbai University, zishu7262@gmail.com

Co-Author: Dr. Ashwini Kshirsagar , HOD MMS Department, ARMIET, ashwinikshirsagar217@gmail.com

And Dr.Rashmi Santosh Bafna

ABSTRACT-

This project highlights on the topic a study on Our Winning Culture defines the attributes and behaviors that will be required of us to make our 2020 vision a reality. Our 2020 vision is a catalyst for us to embark on the journey from Good to  Great in the process of delivering extraordinary business results year after year –

Achieving a sustainable growth and being the employer choice in an every market we operate where people create extraordinary result every day. And what support us in the journey in our moto “culture comes frusta” and the descriptive research method. I have selected the Probability Sampling Method, where Simple Random Sampling was used.  I chose a judgment sampling. The sample consists of those who are a regular user of Colgate products and those customers who do not use Colgate products. The method was simple random sampling. From this study we can come to conclusion that brand awareness plays a vital role where it creates a connection between the company and the customers. Majority of the customers believe that the branded products will have good quality. Colgate has developed a good image in the mind-set of the customers.