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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM66905

ReviewSense AI Sentiment Analysis of Product Reviews Using Deep Learning

Stream/Area:

-

Subject:

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Paper ID:

IJSREM66905

Volume:

10 |

8 |

Aug 2026

Pages:

1-8

Publication Frequency:

Monthly (12 issues per year)

DOI
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Not assigned

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

VS

Varun Shivannanavar

Faculty of Computing and Information Technology

G M University, Davangere

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RV

Rahul V

Faculty of Computing and Information Technology

G M University, Davangere

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Mentors

VKS

Varun K S

Faculty of Computing and Information Technology

G M University, Davangere

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Abstract

Online marketplaces now generate more customer feedback than any team could realistically read by hand, and figuring out automatically whether that feedback is positive, negative, or mixed has stopped being a research curiosity and become something businesses actually need. This paper presents ReviewSense AI, a hybrid deep learning framework for sentiment classification of product reviews that combines convolutional feature extraction, bidirectional recurrent modeling, and an attention mechanism layered on pretrained contextual embeddings. Unlike lexicon-based or purely statistical classifiers, it picks up both short local phrases and dependencies that span a whole review, and its attention layer points to the specific words that drove the final call. We test ReviewSense AI on a large corpus of Amazon and Yelp product reviews against seven established baselines — spanning classical machine learning and deep learning — as well as several commercial and open-source sentiment tools. It reaches 97.6% accuracy and a 97.4% F1-score, ahead of every baseline, and stays partly interpretable along the way through attention visualization and aspect-level tagging. Beyond the model itself, we walk through the system design, testing approach, and deployment considerations behind ReviewSense AI, and lay out where current sentiment-analysis research still falls short — domain transfer, sarcasm detection, and multilingual coverage among them — as open problems worth tackling next.

KEYWORDS

sentiment analysis deep learning product reviews LSTM attention mechanism BERT natural language processing opinion mining aspect-based sentiment analysis

Cite This Article

Varun Shivannanavar, Rahul V, Varun K S, "ReviewSense AI Sentiment Analysis of Product Reviews Using Deep Learning," International Journal of Scientific Research in Engineering and Management, vol. 10, no. 8, pp. 1-8, Aug 2026.

Full Article/Conclusion

This paper set out ReviewSense AI, a hybrid CNN–BiLSTM–Attention architecture for sentiment classification of product reviews built on concatenated GloVe and BERT embeddings, along with the system design, testing plan, and deployment considerations needed to run it as a real service rather than an offline experiment. Tested against seven trained baselines and several existing sentiment-analysis tools on a combined Amazon/Yelp corpus, the model reached 97.6% accuracy and a 97.4% macro F1-score, and its attention weights and aspect-tagging module give it a level of interpretability that black-box transformer classifiers or hosted cloud APIs simply don't offer. That said, the research-gap analysis in Section III and the limitations in Section XIII make clear that beating a single benchmark isn't really the most pressing open problem in this space anymore — cross-domain robustness, sarcasm handling, multilingual coverage, and resilience to manipulated reviews are the directions that matter more going forward.

References

[1] B. Pang and L. Lee, “Opinion Mining and Sentiment Analysis,” Foundations and Trends in Information Retrieval, vol. 2, nos. 1-2, pp. 1-135, 2008. [2] H.-Y. Chen and Y.-S. Chen, “Deep Learning for Sentiment Analysis on Google Play Consumer Review,” in Proc. 2017 IEEE Int. Conf. on Applied System Innovation, 2017, pp. 1-4. [3] S. Gupta and A. Verma, “Sentiment Analysis of Customer Product Reviews Using Machine Learning,” in Proc. 2018 IEEE Int. Conf. on Intelligent Sustainable Systems, 2018. [4] C. J. Hutto and E. Gilbert, “VADER: A Parsimonious Rule-Based Model for Sentiment Analysis of Social Media Text,” in Proc. 8th Int. AAAI Conf. on Weblogs and Social Media (ICWSM), 2014. [5] Y. Kim, “Convolutional Neural Networks for Sentence Classification,” in Proc. EMNLP, 2014, pp. 1746-1751. [6] S. Hochreiter and J. Schmidhuber, “Long Short-Term Memory,” Neural Computation, vol. 9, no. 8, pp. 1735-1780, 1997. [7] J. Devlin, M.-W. Chang, K. Lee, and K. Toutanova, “BERT: Pre-training of Deep Bidirectional Transformers for Language Understanding,” in Proc. NAACL-HLT, 2019, pp. 4171-4186. [8] A. Vaswani et al., “Attention Is All You Need,” in Proc. NeurIPS, 2017, pp. 5998-6008. [9] W. Zhang, X. Li, Y. Deng, L. Bing, and W. Lam, “A Survey on Aspect-Based Sentiment Analysis: Tasks, Methods, and Challenges,” IEEE Trans. Knowledge and Data Engineering, vol. 35, no. 11, pp. 11019-11038, 2023. [10] J. Pennington, R. Socher, and C. D. Manning, “GloVe: Global Vectors for Word Representation,” in Proc. EMNLP, 2014, pp. 1532-1543.

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Publication Date

8/24/2026

Peer Review Type

Double-Blind Peer Review

Review Rounds: 2

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