Revolutionizing Digital Marketing: The Impact of Generative AI Automation in Transforming Digital Marketing Strategies

Revolutionizing Digital Marketing: The Impact of Generative AI Automation in Transforming Digital Marketing Strategies

1 Yamini Dwivedi,

J D College of Engineering and Management

Abstract

The rapid advancement of generative artificial intelligence (AI) has sparked a paradigm shift in the digital marketing landscape, offering unprecedented opportunities for automation, personalization, and data-driven decision-making. This paper explores the transformative impact of generative AI automation on digital marketing strategies, emphasizing its role in optimizing content creation, enhancing customer engagement, and improving overall campaign efficiency. By automating repetitive tasks such as copywriting, SEO optimization, and social media management, generative AI allows marketers to focus on more strategic initiatives while delivering hyper-personalized experiences at scale. Furthermore, AI-driven predictive analytics and dynamic pricing models enable businesses to make real-time adjustments to marketing efforts, maximizing ROI and improving customer satisfaction. This study provides an in-depth analysis of the key AI technologies driving this transformation, such as natural language processing (NLP), machine learning, and deep learning models. It also addresses potential challenges, including ethical concerns, data privacy, and the evolving role of human creativity in AI-assisted marketing. Through case studies and empirical evidence, this research illustrates the growing relevance of generative AI in reshaping modern digital marketing strategies, offering a comprehensive framework for businesses looking to leverage these technologies to gain a competitive edge in an increasingly digital marketplace.