Revolutionizing Marketing: Insights into Gen Z Preferences and Trends

“Revolutionizing Marketing: Insights into Gen Z Preferences and Trends”

Authors:

Beenish Fatima

Scholar, Amity Business School, Amity University Uttar Pradesh, Lucknow Campus

Dr. Azra Ishrat

Assistant Professor, Amity Business School, Amity University Uttar Pradesh, Lucknow Campus

Abstract

With the rise of Generation Z, a tech-savvy, socially conscious, and highly engaged consumer group, the marketing landscape has undergone significant change. Brands that communicate authentically, use digital platforms to create interactive experiences, and are consistent with Gen Z's values are preferred. This study examines the efficacy of Gen Z-specific marketing tactics, emphasizing influencer marketing, social media interaction, brand genuineness, and customized experiences. The goal of the study is to shed light on how companies can best use marketing tactics to engage with this significant market and create enduring customer relationships.