Revolutionizing the Search Game: How Deepseek is Transforming Information-Seeking Behavior in the Digital Age

Revolutionizing the Search Game: How Deepseek is Transforming Information-Seeking Behavior in the Digital Age

Dr..P.J. Rosario Vasantha Kumar

Librarian

St. Xavier’s College (Autonomous)

Palayamkottai – 627 002

Abstract
This article examines the transformative role of DeepSeek, an AI-powered search platform, in reshaping information-seeking behavior in the digital age. Through a review of existing literature and case studies, the study highlights how DeepSeek’s advanced natural language processing (NLP) and machine learning algorithms enhance search precision, deliver personalized results, and promote efficient knowledge retrieval. It explores the platform’s impact on shifting users from passive consumers to active explorers of information, fostering critical thinking and informed decision-making across industries. While DeepSeek democratizes access to knowledge across global and socio-economic divides, the article also addresses ethical challenges such as algorithmic bias and filter bubbles. The discussion extends to future innovations, including integration with augmented reality (AR) and voice-activated interfaces, underscoring DeepSeek’s potential to redefine human-technology interaction. By balancing technological advancements with ethical considerations, this analysis underscores the need for responsible AI development to ensure equitable and inclusive access to information in an increasingly interconnected world.

Keywords: AI-driven search, information-seeking behavior, DeepSeek