ROI Analysis of Meta Ads and LinkedIn Ads for Industrial Product Marketing- A Comparative Study at STM CNC

The rapid advancement of digital marketing has compelled industrial companies to explore paid advertising platforms for lead generation and business growth. This study compares the Return on Investment (ROI) of Meta Ads (Facebook/Instagram) and LinkedIn Ads for industrial product marketing, with a specific focus on the machine tool sector and STM CNC as the organizational context. Using campaign performance data comprising advertising spend, leads generated, lead quality, revenue, and ROI calculations, this research provides a structured comparative evaluation. Meta Ads generated 110 leads at a Cost Per Lead (CPL) of ₹90.91 with an ROI of 34,900%, while LinkedIn Ads generated 40 leads at a CPL of ₹1,000 with an ROI of 13,650%. LinkedIn produced a higher lead quality percentage (70%) and higher total revenue (₹55 lakhs vs. ₹35 lakhs). The analysis reveals concludes that Meta Ads are more efficient for ROI and cost-effective lead generation, while LinkedIn Ads are more suitable for premium B2B targeting and higher-value revenue opportunities. A dual-platform strategy is recommended for industrial marketers seeking both volume and quality.