ROLE OF SOCIAL NETWORKING IN RECENT ERA

We are living in Cyber or Networking Age. The advancements in the field of communication technology created a world with no boundary or limitations. We have witnessed the immense power of the internet and now, with the launch of Web 2.0, social networking sites are redefining the communication field of communication. In India, social networking sites are getting more popular and it has become a vital part of our social life. This study seeks to find out the various dimensions in which social networking sites are used by the student community. Students use social networking sites for their personal and curricular activities. The study shows that the social networking sites are an integral part of their social life. They use it to maintain and strengthen their offline connections and primarily for communication rather than entertainment. The study also points out the popularity of mobile social networking among the students community.