SALES STRATEGY EVALUATION OF A DRONE SPRAYING STARTUP IN THE AGRICULTURAL SECTOR

    Drone technology for spraying can be very beneficial to agriculture and sustainability. But how farmers adopt this technology is mostly dependent on how they are introduced to it.                  From the research results, awareness, demonstration, and communication strategies are seen to be more influential in adoption than the cost involved. The farmers need tangible proof before embracing new technology.                            By using a demonstration approach when introducing drones to the farmers, startup companies will boost their market share.

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