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Stream/Area:
-
Subject:
-
Paper ID:
10.55041/IJSREM55781
Volume:
10 |
1 |
Jan 2026
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
In the evolving landscape of financial services, customer experience has become a critical differentiator. Traditional branch-based service models often suffer from inefficiencies such as long waiting times, limited personalization, and poor visibility into customer needs. Salesforce Financial Services Cloud (FSC) addresses these challenges by enabling intelligent lobby management and appointment-based service delivery. This paper explores how FSC enhances branch operations through digital appointment scheduling, real-time customer insights, and data-driven decision-making. The study highlights the benefits of lobby management within FSC, including improved operational efficiency, reduced customer wait times, and enhanced customer satisfaction.
KEYWORDS
Publication Date
1/28/2026
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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No funding information available for this research.
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