Satisfaction from E-Banking Services of ICICI bank

Satisfaction from E-Banking Services of ICICI bank

PUSHPENDRA KUMAR

Under the guidance of Dr. Niharika Singh (Assistant Professor)

SCHOOL OF BUSINESS GALGOTIAS UNIVERSITY, GREATER NOIDA, INDIA

EXECUTIVE SUMMARY

My project aims at Comparative study on Customer Perception   Towards E-banking With Respect to ICICI Bank. In this research study 150 respondents from both the Banks were taken,   After analyzing the results of the questionnaire we conclude that even now a days banks are providing innovative services day by day, but still there are a lot of customers who are even not aware about these services, the usage of   these service s is a different issue, Today Banks   are using huge amount of funds to provide differentiate services to their customers from their competitors like by using new software or by providing new innovative services like internet banking, mobile banking, and many others but still they are focusing only to provide the innovative services to the customers not focusing too aware them regarding these services and also there is a need to aware the customers about the use and benefits to the services provided by the bank, because it‘s the way to get competitive advantage, as per as we all know that today most of the organizations are focusing on the promotion- element of marketing mix, which is providing financial as well as non financial benefits like Brand image, so these Banks is not focusing over   this element, Majority of the respondent in Bank have savings account with banks. The facility that was avail d by most of the people at these Banks was that of ATM/Debit Cards. The most important channel that aware customer most regarding the innovative services is family& friends.