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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM62347

Secondary Research on Customer Relationship Management at Oracle Financial Services Software Limited, Bangalore

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM62347

Volume:

10 |

5 |

May 2026

Pages:

1-6

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM62347

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

HM

Hamid Mojeeb

Management

IIMT GROUP OF COLLEGES

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MZ

Md Zaid

Management

IIMT GROUP OF COLLEGES

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Abstract

Oracle has focused on delivering innovation and changing how employees, partners, and customersinteractwitheachother andtheeverydayapplicationsthatpermeatetheirdaily lives. Oracle offers a complete CRM portfolio that provides 20+ industry-tailored solutions, real- time and predictive insight, cross-channel innovation, end-to-end integration, and secure enterprise-grade infrastructure. Oracle’s CRM portfolio includes Siebel CRM, Oracle CRM On Demand, Oracle Fusion CRM, and ATG Web Commerce to provide organizations with the right solution and deployment model to ensure business success. This case study provides an insight of Oracle’s CRM systems and applications for effectively serving the customers.

KEYWORDS

Oracle Financial Services

Cite This Article

Hamid Mojeeb, Md Zaid, "Secondary Research on Customer Relationship Management at Oracle Financial Services Software Limited, Bangalore," International Journal of Scientific Research in Engineering and Management, vol. 10, no. 5, pp. 1-6, May 2026. https://doi.org/10.55041/IJSREM62347

Full Article/Conclusion

This report is prepared purely on secondary research based on the questions given below framed for collecting the details provided in the report:   o    Howis theCustomer Relationship Managementdonein Oracle? o    Whatsalesforce automation software/applicationis used? o    Howdoes CRM help thecompany? o    Does the company have specific analytics application if so what is it and how does it work? o    Whatkind ofsupport the companyoffers on its products to thecustomers? o    How are the transactions benefited with CRM and during the marketing, how are the customers targeted? o    Whatisthe relationbetweendata miningand CRM? o    Doesthecompanyhaveaspecificmodularstructureforrelatingdifferent markets and having customer interactions? o    Whatdoes itoffer tocustomers toproveitsBrandequity?

References

1)                ^ http://www.oracle.com/us/solutions/crm/overview/index.html 2)                ^“CustomerRelationshipManagement-Chapter11”,CoursewareofConsumer Buying Behavior, PGPBA (2012-2014), IGTC.

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Publication Date

5/4/2026

Peer Review Type

Double-Blind Peer Review

Review Rounds: 2

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0

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7

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5

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This manuscript has been checked for plagiarism using TurnitinPlagiarismChecker software.

Conflict of Interest

The authors declare no conflict of interest related to this research work.

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