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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM64161

Sentiment Analysis For Product Reviews : Fake Reviews Detection Using Sentiment Analysis

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM64161

Volume:

10 |

5 |

May 2026

Pages:

1-4

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM64161

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

Madhu Bharti

Madhu Bharti

Department of computational science

JSPM UNIVERSITY PUNE

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Faizur Rashid

Department of computational science

JSPM UNIVERSITY PUNE

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Abstract

The emergence of e-commerce platforms has resulted in increased reliance on customer reviews while making purchasing decisions. In this regard, there is a high risk of fake and deceptive reviews since they may lead to the wrong choice for consumers. Therefore, this study aims to analyze the use of sentiment analysis with machine learning and deep learning approaches for detecting fake product reviews. Analyzing the current state of research, it is possible to say that sentiment-only approaches are ineffective in detecting deceptive patterns. Thus, the proposed approach combines sentiment analysis with linguistic and behavioral aspects as well as a CNN–LSTM model for improving efficiency. The process of working with data involves several steps, including collecting data from relevant sources, cleaning and preprocessing data, extracting features, creating the model, and evaluating performance. From the experimental results, it is possible to conclude that hybrid models demonstrate greater efficiency compared to other traditional classifiers like Naive Bayes and Support Vector Machine. For example, the model designed during the research reaches an accuracy level of 95%. Nonetheless, the problem of data imbalance and fake reviews generated by artificial intelligence algorithms should be taken into account when developing new approaches.

KEYWORDS

Fake Reviews Sentiment Analysis Machine Learning Deep Learning CNN LSTM Review Spam Detection.

Cite This Article

Madhu Bharti, Faizur Rashid, "Sentiment Analysis For Product Reviews : Fake Reviews Detection Using Sentiment Analysis," International Journal of Scientific Research in Engineering and Management, vol. 10, no. 5, pp. 1-4, May 2026. https://doi.org/10.55041/IJSREM64161

Full Article/Conclusion

Overall, the detection of fake reviews has become an important issue in contemporary electronic commerce environments. The presented research has demonstrated the inefficiency of conventional sentiment analysis algorithms and stressed the importance of utilizing hybrid approaches. The application of the CNN-LSTM architecture with the use of the proposed features has shown substantial gains in the detection rates. Thus, it has been proven that the combination of various technologies is necessary to deal with sophisticated patterns of fake reviews.  

References

[1] A. Mukherjee, V. Venkataraman, B. Liu, and N. Glance, “Fake review detection: Classification and analysis of real and pseudo reviews,” Univ. Illinois at Chicago, Tech. Rep., 2013. [2] S. Chang, X. Zhenzhong, and G. Xuan, “Fake comment detection based on sentiment analysis,” IEEE Access, 2018. [3] F. Abri, L. F. Gutierrez, A. S. Namin, K. S. Jones, and D. R. Sears, “Fake reviews detection through analysis of linguistic features,” arXiv preprint arXiv:2010.04260, 2020. [4] J. Kumar, “Fake review detection using behavioral and contextual features,” arXiv preprint arXiv:2003.00807, 2020. [5] A. Yousif and J. Buckley, “Impact of sentiment analysis in fake review detection,” arXiv preprint arXiv:2212.08995, 2022. [6] M. J. Abd and M. H. Hussein, “Fake reviews detection in e-commerce using machine learning techniques: A comparative survey,” BIO Web Conf., 2024. [7] R. Mohawesh et al., “Fake review detection using transformer-based enhanced model,” Expert Systems with Applications, 2024. [8] J. Liu et al., “A study on fake review detection based on RoBERTa model,” Procedia Computer Science, 2024. [9] P. Sun et al., “Fake review detection model based on comment content and behavioral features,” Electronics, vol. 13, no. 21, 2024. [10] A. Gadewar et al., “Online fake review detection based on machine learning techniques,” IJSRSET, 2023.

Editorial & Review Transparency

Publication Date

5/27/2026

Peer Review Type

Double-Blind Peer Review

Review Rounds: 2

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