SENTIMENTAL ANALYSIS ON TOURISM REVIEWS

Sentiment analysis plays a pivotal role in understanding the sentiments and opinions expressed in textual data, offering valuable insights into various domains, including tourism. In this study, we present a comprehensive review of sentiment analysis techniques applied to tourism reviews using machine learning algorithms. The abundance of user-generated content on tourism platforms has made sentiment analysis an indispensable tool for businesses and researchers alike. By leveraging machine learning algorithms, researchers can extract sentiments from vast amounts of textual data efficiently and accurately. This review outlines the key methodologies and approaches utilized in sentiment analysis of tourism reviews. It discusses preprocessing techniques such as text tokenization, stop-word removal, and stemming, which are crucial for preparing textual data for analysis. Furthermore, it examines various machine learning algorithms employed for sentiment classification, including Naive Bayes, Support Vector Machines, and Recurrent Neural Networks. Additionally, the review delves into feature extraction methods such as bag-of-words, TF-IDF, and word embeddings, highlighting their impact on sentiment analysis accuracy. Moreover, it explores the challenges and limitations associated with sentiment analysis in the tourism domain, such as sarcasm detection and language nuances.