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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:10.55041/IJSREM37794

Service Quality and Customer Satisfaction for Maruti Suzuki at Mandovi Motors Pvt Ltd. Bengaluru

Stream/Area:

-

Subject:

-

Paper ID:

10.55041/IJSREM37794

Volume:

8 |

10 |

Oct 2024

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM37794

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

RH

Raghavendra Hugar

DSDBD

Dr. Susheela Devi B Devaru

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Abstract

Customer Relationship Management (CRM) involves strategies and technologies that companies use to manage interactions with current and potential customers, focusing on data analysis to improve customer service and retention. The study highlights a strong correlation between service quality and customer satisfaction, with respondents praising service efficiency and professionalism. To enhance service delivery and strengthen customer relationships, recommendations include staff training, better feedback systems, and improved communication. These insights aim to inform personalized CRM strategies that foster long-term loyalty and optimize business performance. This paper examines the relationship between service quality and customer satisfaction for Maruti Suzuki at Mandovi Motors Pvt Ltd, emphasizing service quality’s role in customer loyalty and business performance.

KEYWORDS

Customer satisfaction Service Quality Customer Experience Service Delivery Quality Standards Customer Loyalty.

Cite This Article

Raghavendra Hugar, Dr. Susheela Devi B Devaru, "Service Quality and Customer Satisfaction for Maruti Suzuki at Mandovi Motors Pvt Ltd. Bengaluru," International Journal of Scientific Research in Engineering and Management, vol. 8, no. 10, Oct 2024. https://doi.org/10.55041/IJSREM37794

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Publication Date

4/9/2024

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Double-Blind Peer Review

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The authors declare no conflict of interest related to this research work.

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