SERVICE QUALITY MEASUREMENT IN INDIAN HEALTHCARE INDUSTRY

This study investigates the growing impact that internet marketing is having on the healthcare industry in India over the past few years. It examines the various dimensions of internet marketing strategies utilized by healthcare organizations and their impact on key performance indicators such as patient engagement, brand visibility, and revenue generation. This is accomplished by conducting a comprehensive analysis of the existing literature as well as empirical research. Additionally, the study explores the problems and opportunities given by digital marketing in the context of India’s diversified healthcare sector. The study takes into consideration a variety of aspects, including regulatory compliance, patient privacy, and technological infrastructure. In order to improve healthcare delivery and accessibility in India, the findings offer useful insights that may be utilized by healthcare practitioners, legislators, and marketers who are interested in utilizing the potential of online marketing.