Smart Advertising using Machine Learning

Smart Advertising using Machine Learning

Mrs. Nivyashree R1, Mr. Vishwas R Kashyap2, Mr. Sudarshan A S 3,

Mr. Vidvath Gnanesh B N4, Mr. Varun Gowda H S 5

1 Assistant Professor at Malnad College of Engineering in the Department of Computer Science and Engineering

2 Department of Computer Science and Engineering, Malnad College of Engineering

3 Department of Computer Science and Engineering, Malnad College of Engineering

4 Department of Computer Science and Engineering, Malnad College of Engineering

5 Department of Computer Science and Engineering, Malnad College of Engineering

---------------------------------------------------------------------***---------------------------------------------------------------------

Abstract - The evolution of digital advertising has necessitated the integration of advanced technologies like machine learning to optimize ad targeting and user engagement. This research investigates the application of machine learning algorithms in smart advertising, emphasizing user behavior analysis, predictive modeling, and ad performance optimization. By leveraging datasets and real-time data processing, this study highlights key advancements, challenges, and the potential for machine learning to revolutionize advertising practices. The findings provide a roadmap for implementing intelligent ad systems that enhance return on investment (ROI) while improving user experience