SmartFunnel-Lead Management System using Predictive Modelling for Lead Conversion

The SmartFunnel system effectively modernizes digital mar-keting lead management by combining advanced predictive an-alytics with a fast, decoupled web architecture. By integrating a React frontend, Firebase Firestore, FastAPI machine learning backend, and n8n workflow automation, the platform provides accurate real-time lead scoring and automated engagement. Experimental validation confirms the XGBoost model’s strong predictive capability. Future cloud deployment and organic data integration will further strengthen scalability and enter-prise readiness.

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