SOCIAL MEDIA AS A TOOL FOR HIGHER EDUCATION: A STUDY CONDUCTED IN MYSURU

The study concludes that social media has become an effective tool for higher education among students in Mysuru. The findings indicate that most students use social media for learning, communication, knowledge sharing, and accessing academic resources. It enhances collaboration among students and teachers and supports overall learning outcomes. Although some respondents expressed neutral opinions or concerns regarding its use, the majority viewed social media positively in the educational context. Therefore, when used responsibly and for academic purposes, social media can significantly improve the teaching-learning process and contribute to students’ academic development in higher education.  

·                 Chugh, R., & Ruhi, U. (2021). Social media in higher education: A systematic review. Education and Information Technologies, 26(1), 983–999. https://doi.org/10.1007/s10639-020-10288-z ·                 Dhawan, S. (2020). Online learning: A panacea in the time of COVID-19 crisis. Journal of Educational Technology Systems, 49(1), 5–22. https://doi.org/10.1177/0047239520934018 ·                 Jordan, K., & Carrigan, M. (2024). Social media in higher education: What’s happening? Journal of Interactive Media in Education, 2024(1), 1–6. https://doi.org/10.5334/jime.911 ·                 Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59–68. https://doi.org/10.1016/j.bushor.2009.09.003 ·                 Li, K. C., & Wong, B. T. M. (2021). The opportunities and challenges of social media in higher education: A literature review. SN Computer Science 2(6), Article 455. https://doi.org/10.1007/s42979-021-00857-5 ·                 Manca, S. (2020). Snapping, pinning, liking or texting: Investigating social media in higher education beyond Facebook. The Internet and Higher Education, 44, 100707. https://doi.org/10.1016/j.iheduc.2019.100707 ·                 Pawar, S. K. (2024). Social media in higher education marketing: A systematic literature review and research agenda. Cogent Business & Management, 11(1). https://doi.org/10.1080/23311975.2024.2423059 ·                 Pawas kara, P., Dhume-Shinkre, P., & Shringare, A. (2025). Understanding the role of social media in higher education through the lens of UTAUT2 in Western India. Educational Media International, 62(3), 307–331. https://doi.org/10.1080/09523987.2025.2505522 ·                 Tess, P. A. (2013). The role of social media in higher education classes (real and virtual): A literature review. Computers in Human Behaviour, 29(5), A60–A68. https://doi.org/10.1016/j.chb.2012.12.032 ·                 UNESCO. (2023). Technology in education. https://www.unesco.org/en/education