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© 2026 IJSREM – International Journal of Scientific Research in Engineering and Management. This is an open-access journal. Articles are published under the Creative Commons Attribution (CC BY 4.0) License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:10.55041/IJSREM56731

Social Media Marketing and Youth Buying Behavior: A Study of Influencing Factors in Coimbatore

Stream/Area:

-

Subject:

-

Paper ID:

10.55041/IJSREM56731

Volume:

10 |

2 |

Feb 2026

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM56731

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

DMRK

DR. M.S. RANJITH KUMAR

T

THIRUMURUGAN.J

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Abstract

Online promotion through digital networks now shapes how products reach people. Because young adults spend so much time on apps like Instagram, YouTube, Facebook, and WhatsApp, what they see there often sways their choices. In Coimbatore – a growing hub for education and manufacturing – more teens and college students connect daily via phones and web access. The goal here is to explore what parts of these online efforts actually shift how youth in that area decide to buy things. Noticing how ads shape choices comes first. Awareness shifts when influencers speak up. Reviews posted online carry weight, especially among younger crowds. Engagement builds slowly through consistent brand presence. Special deals tend to spark short-term interest. Each piece connects – without one, the picture changes. Marketers in Coimbatore might rethink plans using these clues. Strategy grows clearer when real behavior guides it.

KEYWORDS

Social Media Marketing Youth Buying Behavior Influencer Marketing Online Reviews Digital Advertising Purchase Intention Coimbatore Consumer Behavior

Cite This Article

DR. M.S. RANJITH KUMAR, THIRUMURUGAN.J, "Social Media Marketing and Youth Buying Behavior: A Study of Influencing Factors in Coimbatore," International Journal of Scientific Research in Engineering and Management, vol. 10, no. 2, Feb 2026. https://doi.org/10.55041/IJSREM56731

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Publication Date

2/19/2026

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Double-Blind Peer Review

Review Rounds: 2

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The authors declare no conflict of interest related to this research work.

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