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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM55853
Volume:
10 |
1 |
Jan 2026
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
India’s quick-commerce industry has witnessed rapid growth by promising ultra-fast delivery of groceries and daily essentials, often within 10–15 minutes. While this model offers high convenience to consumers, it has raised growing concerns regarding the working conditions of delivery partners who form the backbone of these platforms. This paper examines the impact of speed-driven operational models on worker earnings, safety, and wellbeing in India’s quick-commerce sector. Using secondary data from news reports, policy documents, and industry studies, along with a focused case study of Blinkit, the study highlights how algorithmic management, incentive-based pay, and delivery pressure affect gig workers. The findings indicate that excessive emphasis on speed shifts operational risk onto workers. The paper concludes with recommendations for platforms and policymakers to balance efficiency with labour welfare.
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Publication Date
7/31/2026
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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