Strategies Adopted for Digital Marketing in Banking Sector

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. In today’s world technology technology plays a major role in our country. Digital banking is a new concept in the area of electronic banking which aims to enrich standard online and mobile banking services by integrating digital technologies. For example strategic analytic tools, social media interactions, innovative payment solutions, mobile technology focus on user experience. Marketing is the essential connection between banks and customers, no banks can expect to succeed without putting substantial investment in marketing efforts. This paper is purely based on secondary data. In this background the study aims to identify the strategies adopted for digital marketing in banking sector.