Strategies to promote ethnic local Culture: A Case Study of Promoting Dogri Culture of Jammu Region

The purpose of the study is to gain in depth knowledge and promote the local ethnic culture of jammu region. Jammu region is rich in its culture, art and heritage. Each region has its own language, culture, cuisines and art forms. Different cultures have their own values and ethics. This particular research will help the duggar people to earn a living by promoting cultural tourism in the provision of jammu division. This study will play an important role to understand these values and rituals of dogri culture and to help the local people to promote and preserve their culture.