Strategizing Marketing Tactics With AI

Strategizing Marketing Tactics With AI

Mr. Rahul Chandrayan

Research Scholar

Abstract

Marketing is the backbone of every organization and hence it become important to automate the marketing process so that we can tapped the potential market and understand the customers buying behavior. Manual marketing process is slow and in competent to capture the potential market due to its limited access and reachability.

This paper discusses how to invoke the AI capabilities to enhance the marketing capabilities of the organization.  AI can be targeted at various stages of marketing such as product promotion,  branding, customer feedback, product innovation, tapped the potential customer and much more. Hence to get the deeper insight of the dynamic market using AI as a marketing tool we will elaborate the techniques can be best fitted to reduce the marketing efforts and get maximum benefit to the organization in short span of time.

Keywords: Marketing, AI, Digital Marketing, Social Media Marketing, Automaton, ML, NLP