Study of Consumer Behavior Towards Reliance Jio

Study of Consumer Behavior Towards Reliance Jio

SUBMITTED BY: UJJWAL KUMAR

UNDER THE GUIDANCE OF: DR. CHHAVI PRAKASH

ADMISSION NO : 21GSOB1010085

Galgotias University Greater Noida – 201310, U.P.

Executive Summary
Reliance JioInfocomm Limited (Commonly called RJIL) is an Indian Internet access (commonly called

„Broadband‟) and telecommunications company headquartered in Mumbai India‟s largest private sector company, is the first telecom operator to hold pan India Unified License. Reliance Jio is setting up a pan India telecom infrastructure to provide fourth generation LTE TDD high speed wireless internet and mobile communication services which was then launched in June 2015. Reliance Jio was founded in 2010 by MukeshAmbani. Reliance Jio offers mobile telephony and wireless broadband. Parent company of Reliance Jio is Reliance Industries and its subsidiary is LYF. Reliance Jio shares spectrum with Reliance Communications. The sharing deal is for 800 MHz band across seven circles other than 10 circles for which Jio already owns. In September 2016, Jio signed a pact with BSNL for intra-circle roaming which would enable users of the operators to use each other‟s 4G and 2G spectrum in national roaming mode. Reliance Jio with its distinctive features which it offers to the public has created sort of monopoly in the Telecommunication sector in the Indian market. Hence this project is all about studying Reliance Jio and the consumer behaviour towards its products and services offered to them.