STUDY OF THE TRENDS AND CUSTOMER BUYING BEHAVIOUR IN THE AUTOMOBILE (CAR) INDUSTRY

As a result of new technology, changing customer tastes, and increased awareness of environmental issues, the automotive industry is experiencing rapid change. The most recent tendencies and buying habits of consumers in the car sector are examined in this study. Key areas of emphasis include the following: the growth of autonomous driving technology, the effects of environmental initiatives, the significance of digitalization in the purchasing process, and the uptake of electric cars (EVs). This research employed a mixed-methods approach, combining quantitative analysis of market data with qualitative insights derived from interviews and surveys with consumers. This research delves into the elements that influence automobile buyers’ decisions by analyzing data from many sources, such as industry journals, customer reviews, and market surveys. Those involved in the automotive sector can use this study to their advantage by learning more about consumer habits and preferences; this will help them adapt to changing market conditions and satisfy picky consumers.