Study on Awareness and most convenient ways to select the Trading Account Application

In this study, the researcher was study on the awareness and most convenient ways to select the trading account application. In the recent time an investor has many choices towards opening the Demat/Trading account because there are many application s by which they can operate their account. The main objective of the study to know the factor inspiring investors to open Trading Account, to know the investors preference or criteria for selecting the trading account application. Review of literature which includes authorized work of various authors with conclusion, variable studies and interpretation In this study researcher used Descriptive Research design and Non –probability convenience sampling. The data has been collected through the questionnaire. Which includes demographic profile; close-ended questionnaire and multiple responses.124 respondents have filled the questionnaire. In the data analysis, researcher was applied simple percentage, frequency analysis and cross-tabulation between different variable. At last it can conclude that the company has to focus on the features of their application so that they can easily attract to investors. Some problems like hidden charges and non-dispatch of transaction statement which is faced by the investors in which the company should work on it. After all this company make most effective trading account application and easily satisfied their clients.