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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM42479

STUDY ON CONSUMER PERCEPTION AND CUSTOMER SATISFACTION TOWARDS BIG BASKET (WITH REFERENCE TO COIMBATORE CITY)

Stream/Area:

-

Subject:

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Paper ID:

IJSREM42479

Volume:

9 |

3 |

Mar 2025

Pages:

Publication Frequency:

Monthly (12 issues per year)

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Not assigned

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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R

Raviraju.R.A

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Abstract

This study examines consumer perception and satisfaction regarding Big Basket in Coimbatore. The study explores factors such as product quality, pricing, delivery service, convenience, and brand trust. Through structured surveys and statistical analysis, the research aims to determine how customer experience and service quality influence consumer preferences and brand loyalty. The findings highlight key areas of improvement for online grocery platforms, offering insights into enhancing consumer engagement and satisfaction.

KEYWORDS

Consumer Perception Online Grocery Retail Big Basket Customer Satisfaction Brand Loyalty Retail Marketing

Cite This Article

Raviraju.R.A, "STUDY ON CONSUMER PERCEPTION AND CUSTOMER SATISFACTION TOWARDS BIG BASKET (WITH REFERENCE TO COIMBATORE CITY)," International Journal of Scientific Research in Engineering and Management, vol. 9, no. 3, Mar 2025.

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Publication Date

3/16/2025

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The authors declare no conflict of interest related to this research work.

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