Study on Consumer Perception and Customer Satisfaction Towards Big Basket (With Reference to Coimbatore City)

Study on Consumer Perception and Customer Satisfaction Towards Big Basket (With Reference to Coimbatore City)

Dr P. Kanagaraj- Assistant Professor, Department of Commerce Business Analytics,

Dr. N.G.P Arts and Science College, Coimbatore.

Mr. Raviraju R.A, III - B. Com (BA)., Dr. N.G.P Arts and Science College, Coimbatore

Abstract

This study examines consumer perception and satisfaction regarding Big Basket in Coimbatore. The study explores factors such as product quality, pricing, delivery service, convenience, and brand trust. Through structured surveys and statistical analysis, the research aims to determine how customer experience and service quality influence consumer preferences and brand loyalty. The findings highlight key areas of improvement for online grocery platforms, offering insights into enhancing consumer engagement and satisfaction.

Keywords: Consumer Perception, Online Grocery Retail, Big Basket, Customer Satisfaction, Brand Loyalty, Retail Marketing.