STUDY ON DIGITAL MARKETING AND ITS IMPACT ONREVENUE GENERATION

To communicate with stakeholders, digital marketing uses electronic (computer) devices such personal computers, smartphones, cell phones, tablets, and gaming consoles. Websites, email, applications (both traditional and mobile), and social media are just a few of the platforms and technologies that are used in digital marketing. Globalshala is one of the leading online media companies in the Indian market. The company works with all types of online media platforms and offers a broad range of services. Google, YouTube, LinkedIn, SlideShare, and Facebook marketing and advice are among the services provided. Although just two years old, the company has already outperformed the majority of its rivals thanks to its wavering pursuit of excellence and prodigious amounts of inventiveness theory stsk. The project was in Globalshala’s marketing division. “A study on digital marketing and its impact on revenue creation with reference to Globalshala” was the title of the project. With reference to Globalshala and other digital marketing organizations, this research will assist in understanding what digital marketing is and how it affects revenue production. With this study, we will learn about the emergence of online media organizations, their revenue-generating strategies, their economic development, and their revenue-generation models, with specific emphasis on Globalshala. Below are the project’s main conclusions. Customers in India are avid information seekers. Before purchasing a product, they learn more about it. India’s high rate of internet adoption is a major factor in this phenomenon. The majority of Indians are stimulated by commercials, but they frequently do not complete the high-involvement buying stages of the customer journey. Brands have more options to engage with their target audience in this digital age. Further details regarding the outcomes are provided in this paper.