Study on Distribution Channel of Paints with Particular Reference to Kansai Nerolac Paints Ltd

This Research Paper aims to study the distribution channels, sales network and service patterns of the paint sector through an analytical of Kansai Nerolac paints Company. The paper also tries to bring out the shortcomings, if any, in the present system and thus recommends suggestions to improve the same. The research paper also gives insights into the various financial terms, norms of the sales and service departments as per the guidelines of the paint industry. The paper was designed after detailed discussion with the company officials on three parameters i.e. distribution network, service network and sales functioning. the research paper discusses the sales functioning of the Kansai Nerolac Company, which includes aspects such as the hierarchy of the sales department prevalent in the company; the responsibilities and functions of the sales force, their performance appraisal structure etc. Finally the research paper ascertain effectiveness sales and distribution channel of Kansai Nerolac paints and covers the service network of the company which deals with the after sale services and their effectiveness provided by the company which deal with the various method to increase the sale volume of the company.