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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM65960
Volume:
10 |
7 |
Jul 2026
Pages:
1-7
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
marketing
Sage university indore
marketing
sage university indore
Institute of Management
SAGE University Indore
A method in which any information in text, audio, video or graphics format broadcasting through a screen is known as Digital Media. Online or Digital media has become a major part in almost every sphere of field like business, education, politics, medical, marketing, communication etc. Indian media has successfully reaching across the world through social media technology and digital shift. The digital media is used for expand networks in every field, news, advertising etc. This Digital media revolution has continuously changing journalism and news organizations era. In Covid-19 pandemic situation most of Indians reading and watching news, playing games, watching movies online on their mobile or laptop or tv screen through digital media. 481 Million users are using internet so Increased penetration of high-speed internet has revolutionized the consumers market as well as marketer’s market. This paper introduces the impacts of digital technology to create a physical and digital space in media sector as well as hurdles or difficulties for public. Digital technology can transform and create a new experience in every field like retail, aviation, marketing, health, education etc and how digital media involved in Covid-19 pandemic. India is graduating from a command-and-control model of economic and regulatory oversight of traditional industries, to a light-touch one for new industries. However, such an approach requires considered assessments of user/consumer perceptions towards the government and industrial inventions and behavioural responses while they plan to engage in digital consumption of the three markets. Accordingly, a large survey of 2000 users and app-data of over 20.58 lakhs users was collected and analysed to assess the perception and consumption pattern of users of digital markets. Results showed that there is higher behavioural lock-in for social media than other platforms, and that users spend the least amount of time and money on online gaming among the three segments. We discuss implications of these especially about ensuring user safety, institutional responsiveness, and quick grievance redressal in the context of the IT Rules (Intermediary Guidelines and Digital Media Ethics Code) 2021 and recommendations of the 50th meeting of the GST Council which proposed a landslide change in online gaming taxation.
KEYWORDS
Personal communication like friends, family relatives or professional communication like colleagues, boss is more effective than before. In 1990s Internet introduced through which communication standards changed. Through digital media sharing messages are more quick across longer distance. The future of media is continuing to turn to digital media for entertainment, news, and business, which translates to major opportunities for businesses. According to the Pew Research Center, the digital media industry continues to grow, with about 93% of American adults consuming some of their news online. As the audience for online media grows, so do the number of platforms, and more consumers than ever flock to sources born on the web. For businesses, maintaining an online presence that allows them to effectively communicate with their audience is critical.
[1]. Indian digital media will grow at 20% to reach a market size of Rs 18,938 crore by 2021: dentsu Digital Report 2021 https://www.businessinsider.in/advertising/ad-agencies/news/indian-digital-media-will-grow-at-20-to-reacha-market-size-of-rs-18938-crore-by-2021-dentsu-digital-report-2021/articleshow/80688039.cms. [2]. A, Anooja and Munjal, Sourabh, Phygital Technology Improves Education Standards of Digital India (In Context of Academic Arena during COVID-19) (January 2021). BEST: International Journal of Humanities, Arts, Medicine and Sciences (BEST: IJHAMS), Vol. 9, Issue 1, Jan 2021, 45-50, Available at SSRN: https://ssrn.com/abstract=3787345 [3]. The future of India media is digital http://www.businessworld.in/article/The-Future-Of-India-s-Media-Is-AllDigital/21-01-2021-367995/ [4]. Eleven Indian Digital Media Publications Come Together to 'Build a Digital News Ecology'https://thewire.in/media/digipub-digital-media-publications [5]. Array Digital https://thisisarray.com/traditional-vs-digital-advertising/ [6]. Citizens’ use of digital media to connect with health care: Socio-ethical and regulatory implications https://journals.sagepub.com/doi/full/10.1177/1363459319847505 [7]. Impact of Digital marketing https://www.srvmedia.com/blog/impact-digital-marketing-businesses/ [8]. The future of media concepts https://online.maryville.edu/blog/future-media/ [9]. world economic forum http://reports.weforum.org/human-implications-of-digital-media-2016/downsides-andrisks/ [10]. Social media affecting workplace https://www.businesstoday.in/current/corporate/social-media-affectingworkplace-productivity-report/story/238716.html
Publication Date
7/9/2026
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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The authors declare no conflict of interest related to this research work.
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