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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM42949

Study on the Impact of Emotions on Consumer Purchasing Behaviour of FMCG Products

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM42949

Volume:

9 |

3 |

Mar 2025

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM42949

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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NE

Nithish E

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Abstract

The behaviour of consumers plays a crucial role in the marketing of Fast-Moving Consumer Goods (FMCG). Consumer decision-making is influenced by numerous factors, including emotional triggers. This research aims to examine the impact of emotions on consumer purchasing behaviour, particularly focusing on social value and impulsive buying tendencies. By analyzing consumer preferences and emotional drivers, this study highlights the role of emotional marketing strategies in FMCG product sales. The research utilizes statistical analysis to measure the significance of emotions in purchasing decisions and their influence on brand loyalty and repeat purchases.

KEYWORDS

Consumer behaviour emotional marketing social value impulsive buying brand loyalty FMCG.

Cite This Article

Nithish E, "Study on the Impact of Emotions on Consumer Purchasing Behaviour of FMCG Products," International Journal of Scientific Research in Engineering and Management, vol. 9, no. 3, Mar 2025. https://doi.org/10.55041/IJSREM42949

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Publication Date

3/24/2025

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Double-Blind Peer Review

Review Rounds: 2

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The authors declare no conflict of interest related to this research work.

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No funding information available for this research.

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