Study on the Impact of Return Policy on Customer Buying Behavior in Quick Commerce

Study on the Impact of Return Policy on Customer Buying Behavior in Quick Commerce

Madhav Panday (integrated BBA-MBA) Lovely professional university

  Darshana Kuwade (integrated BBA-MBA) Lovely professional university

Nandu MV (integrated BBA-MBA) Lovely professional university

Dr. Jagjit Singh (assistant professor) Lovely professional university

Introduction

In today's fast-paced digital era, consumer expectations are evolving rapidly, demanding not just convenience but also speed. Quick Commerce, often referred to as Q-Commerce, is a revolutionary business model that has emerged to address these demands. Unlike traditional e-commerce, which primarily focuses on scheduled deliveries that can take a few days, Q-Commerce is centered around ultra-fast delivery services, often fulfilling orders within minutes to a few hours. This model capitalizes on hyperlocal logistics, robust inventory management, and advanced technological frameworks to meet consumers' growing need for immediacy.

Q-Commerce has gained immense popularity in metropolitan areas where consumers prefer instant access to groceries, daily essentials, pharmaceuticals, and even fashion items. The rise of this sector is driven by the increasing adoption of mobile applications and artificial intelligence-powered supply chain mechanisms. Companies operating in this space leverage strategically located micro-fulfillment centers, which help in reducing delivery times and improving customer satisfaction. Furthermore, businesses utilize data analytics to predict demand patterns and optimize inventory levels, ensuring that the most frequently ordered products are readily available.