STUDY ON THE SALE OF TRACTOR WITH RESPECT TO DIFFERENT PARAMETER IN BIJNOR DISTRICT (UTTAR PRADESH) INDIA

The present project was conducted to study the marketing strategies of different tractor manufacturing companies. A survey of dealers, sub-dealers, of tractor companies is done in the region of Bijnor district. The marketing strategies of different tractor companies and the quality of service offered at dealership were studied. The technical parameters was also studied which includes different parameters like Fuel consumption, clutch system, hydraulic capacity etc. showing its effect on the sale of tractor. This project also contains the data which is collected under the survey of 100 tractor owner with their view about different various tractors. The present trend is towards reducing the area covered per dealership. Some of the companies are opening new dealerships while others are increasing the number of salesman to cover larger area. After sales services, recommendation follow by the farmers and financing facilities offered by the dealer play an important role in farmers’ decision for buying a tractor. The sale of tractor data thus obtained is compared with various parameters which affect the sale of tractor. Only the parameters which affect the market share of manufacturer are discussed, since other parameters are either abstract or unpredictable. A Karl Pearson correlation coefficient is calculated between Outlet Strength vs. Sale of tractor, Salesman Strength vs. Sale of tractor, Mechanic Strength vs. Sale of tractor, and After Sale Service vs. Sale of tractor and the result is found to be 70.1%, 84.02%, 77.61% and 77.32% respectively. The fairly high coefficient justifies the effect of these parameters on the sale of tractor. Conclusion was drawn out of the various graphs plotted with the help of collected data.