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© 2026 IJSREM – International Journal of Scientific Research in Engineering and Management. This is an open-access journal. Articles are published under the Creative Commons Attribution (CC BY 4.0) License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM64045

StudyON Customer satisfaction and service marketing strategies at cdo impex pvt ltd

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM64045

Volume:

10 |

5 |

May 2026

Pages:

1-4

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
Not assigned

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

SmS

Sanjay manikandan. S

Master of Business Adiministration

Rathinam technical campus

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Mentors

B

B.Priyadharshini

Master of Business Adiministration

Rathinam technical campus

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Abstract

This research paper focuses on customer satisfaction and service marketing strategies followed by CDO Impex Pvt Ltd. The study evaluates service quality, customer support, communication systems, and customer expectations in the construction industry. A descriptive research design was used with 150 respondents selected using simple random sampling.

KEYWORDS

Customer Satisfaction and Service Marketing Strategies

Cite This Article

Sanjay manikandan. S, B.Priyadharshini, "StudyON Customer satisfaction and service marketing strategies at cdo impex pvt ltd," International Journal of Scientific Research in Engineering and Management, vol. 10, no. 5, pp. 1-4, May 2026.

Full Article/Conclusion

Customer satisfaction and service marketing strategies play a major role in organizational success. Quality service practices, customer support, and timely project completion improve customer loyalty and market reputation.

References

The study highlights the importance of customer relationship management, promotional activities, service quality assurance, and organizational reputation in improving customer satisfaction. Continuous service improvement and communication strategies support long-term organizational growth.

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Publication Date

5/26/2026

Peer Review Type

Double-Blind Peer Review

Review Rounds: 2

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5

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Conflict of Interest

The authors declare no conflict of interest related to this research work.

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No funding information available for this research.

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