Sustainable Colour Symbolism and its Representation in Youth Culture and Media

The complex relationship between sustainable colour symbolism and how it is portrayed in media and youth culture is examined in this research paper. For a very long time, colours have had symbolic connotations that have influenced perceptions, feelings, and actions in a wide range of civilizations and societies. Youth knowledge of environmental issues is rising, and sustainable colour symbolism has become a potent instrument for promoting social responsibility and eco-awareness. This study looks at how young people’s culture and media use sustainable colours to create identities, encourage action, and raise environmental consciousness. By means of an extensive examination of literary works, case studies, and cultural instances, it illuminates the changing importance of sustainable colour symbolism in the contemporary world focused on young.