SUSTAINABLE RETAILING PRACTICES ADOPTED BY ORGANIZED RETAILERS IN COIMBATORE

This article explores the concept of sustainable retailing practices and examines the level of awareness, adoption, challenges, and perceived benefits among organized retailers. The study utilizes a cross-sectional survey design and collects data through self-administered surveys or questionnaires. The findings indicate that a significant proportion of retailers have some level of awareness and adoption of sustainable retailing practices, such as using LED lights and sustainable packaging materials. However, there are challenges in terms of lack of information, increasing costs, and perceived lack of customer demand for sustainable products. The study highlights the need for retailers to enhance their knowledge and resources to effectively implement sustainable practices in the retail sector.