Sustainable Tourism and Its Economic Impact on Local Businesses in Wayanad District: A Management Perspective

Sustainable tourism has emerged as a critical strategy for balancing economic growth and environmental conservation. Wayanad District, known for its rich biodiversity and cultural heritage, has immense potential to become a model for sustainable tourism in India. This study explores the economic impact of sustainable tourism on local businesses in Wayanad and proposes management strategies to enhance its growth. Using a mixed-method approach, the research combines primary data from local businesses and secondary data from government reports and academic literature. The findings reveal that sustainable tourism significantly contributes to the local economy but faces challenges such as inadequate infrastructure and seasonal fluctuations. The study concludes with actionable suggestions for policymakers and stakeholders to promote sustainable tourism in Wayanad.