SWOT Analysis of Rural Digital Marketing

India is a country with nearly three-fourth of its consumers belongs to rural market and 1/2 of the national income move towards from the rural market segment. Digital technology is innovative platform for digital marketing in overall the world. The most significant thing about marketing is that it spread over heterogeneity in rural consumer. The rural marketing in urban and rural areas differs due to geographical region. SWOT analysis is strategic frameworks that help to evaluate the rural marketing in different section and segments that how to social media and different Apps to reach rural audience. The core intention of this is to examine the capability of rural markets and finding out the strength, weakness, opportunities and threats of rural digital market. The study conducted in Himachal Pradesh respondents to find out the opinion and observation for digital raised area.